Forthline.
WORK / CLIENT PROJECT

XPath.
A digital application journey built around trust and action.

Website strategy, design and development for a J-1 summer exchange consultancy, including an application journey, SEO guide structure, WhatsApp touchpoints and ongoing social-media management.

StrategyUX/UIDevelopmentSEO structureSocial
PROJECTJ-1 summer exchange consultancy website
FOCUSApplication journey and content structure
SCOPEStrategy, UX/UI, development, SEO structure, social

Scope

Website strategy, design and development for the consultancy’s public site, with ongoing social-media management alongside it.

Application journey

An eight-step application journey guides a visitor from first visit to enquiry, with WhatsApp touchpoints for direct questions.

Content structure

A guides library and SEO content structure organise the information a prospective applicant looks for.

Result

The demonstrated outcome is a complete public website, application journey and supporting content system. No unsupported application, revenue or growth figures are claimed.

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